Tuesday, June 30, 2009

Wattpad Goes Android

Love them or hate them the self publishing online services are here. Some may say that the likes of Scribd and Wattpad often hide behind their DMCA (digital Millennium Copyright Act)safe harbour sanctuaries and act irresponsibly towards vetting content, others that the service they offer is long overdue and its up to copyright owners to police infringement not the service provider. Its an argument that isn’t going away and is at the heart of much infringement debate – do take down notices work or are they trying to bolt the stable doors after the horse has bolted?

Today Wattpad announced the availability of its popular mobile application on Google’s Android Market. This will now comptiment its iphone and Blackberry and Nokia Ovi applications and means that they have the major mobile smartphones covered. Wattpad claim to generate more than 2.5M visits, 20M pageviews per month from its website and mobile site and over 3 million downloads.

Scribd and Wattpad could clearly be very positive forces into the future and offer both writers and publishers new opportunities. The question is whether the content can be controlled proactively and they can become a trusted player, or whether they stay on the fringe offering so much but never quite trusted by all.

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